Yes on 66 campaign releases first two TV ads: Big Change, Small Price

FOR IMMEDIATE RELEASE
Tuesday, October 1, 2013

CONTACT:
Abby Leeper
(402) 681-7980
abby@coloradocommitstokids.com

Yes on 66 campaign releases first two TV ads: Big Change, Small Price

Denver, CO—Emphasizing the modest investments that will bring significant change to Colorado’s public education system, the Yes on 66 campaign today released its first two television ads.

The 15-second spots highlight the positive changes Amendment 66, which is on the statewide ballot this fall, will deliver for Colorado schools.

“These ads demonstrate what a ‘Yes’ vote on Amendment 66 will deliver,” said Campaign Director Andrew Freedman. “By voting ‘Yes’ on Amendment 66 we can have smaller class sizes, more one-on-one attention for students and restore programs that have been eliminated or reduced as school districts have worked to balance their budgets in recent years.”

Produced by Putnam Partners, which has had 10 ads honored as “Best Ads” by Chris Cillizza of the Washington Post in the last five years, the spots will air statewide over the next several weeks.

“The ads drive home the benefits of investing in our schools and powerfully point out that money raised from Amendment 66 is constitutionally and statutorily directed to pay for education reforms and enhancements to existing programs,” said Gail Klapper, director of the Colorado Forum and an early supporter of the Yes on 66 campaign.

About Amendment 66:
Amendment 66 will ask voters to reduce class sizes and provide all students with the one-on-one attention they need through a two-step state income-tax rate increase to pay for reforms that would make Colorado a national model for P-12 education

Step 1: On taxable income up to $75,000, the rate would increase from 4.63% to 5%
Step 2: Any taxable income above $75,000 would be taxed at a rate of 5.9%
NOTE: Every taxpayer would pay 5% rate on their first $75,000 of taxable income.

Amendment 66 will modernize Colorado’s P-12 system by:

  • Strengthening early childhood education by investing in preschool and full-day kindergarten;
  • Reducing class sizes to offer more one-on-one time between students and teachers;
  • Ensuring Colorado kids have a great teacher in every classroom and a great principal in every school;
  • Increasing support for gifted and talented students, at-risk students, and English-language learners;
  • And providing equal funding to charter schools and district schools, ensuring that students receive the same support no matter the type of school they attend.

For additional information, visit: VoteYeson66.com


Supporting materials for “Writing”
“More teacher aides1 for $133 a year.”2
“Amendment 66 puts the money in the classroom.”3
“Big change. Small price.

1 SFIN Balance Sheet
2 Estimated new taxes paid under Amendment 66, based on median household income in Colorado from 2007-2011. Census.gov
3 Money raised by Amendment 66 is placed in the State Educational Achievement Fund where it can only be used for education reforms and programmatic enhancements. See “Initiative 22” and CRS 22-54.5-102, Ibid.

Supporting materials for “Gym”
“Bring back gym class1 for $133 a year.”2
“Amendment 66 keeps money out of administration.”3
“Big change. Small price.”

1 SFIN Balance Sheet
2 Estimated new taxes paid under Amendment 66, based on median household income in Colorado from 2007-2011. Census.gov
3 Money raised by Amendment 66 is placed in the State Educational Achievement Fund where it can only be used for education reforms and programmatic enhancements. See “Initiative 22” and CRS 22-54.5-102, Ibid.

 

###
Sign Up